The Parks & Horticulture Authority (PHA) is all set to launch Burj Khalifa-styled Hologram Advertisement in Rawalpindi. It is decided in order to eliminate giant billboards causing blockage in city’s sky view.
As per PHA Chairman Asif Mehmood, the overall cost for hologram system advertisement is range between Rs.1000 to 100,000 through a 2 to 5 feet long bar. It will be displayed in more than 15 colors. He believed that this innovative technique will put an end to these large signboards somehow.
First hologram is expected to be installed in front Benazir Bhutto General Hospital on Murree Road. Rawalpindi Chamber of Commerce & Industry (RCCI) and other business communities are sponsoring this initiative.