The Parks & Horticulture Authority (PHA) is all set to launch Burj Khalifa-styled Hologram Advertisement in Rawalpindi. It is decided in order to eliminate giant billboards causing blockage in city’s sky view.

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As per PHA Chairman Asif Mehmood, the overall cost for hologram system advertisement is range between Rs.1000 to 100,000 through a 2 to 5 feet long bar. It will be displayed in more than 15 colors. He believed that this innovative technique will put an end to these large signboards somehow.

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First hologram is expected to be installed in front Benazir Bhutto General Hospital on Murree Road. Rawalpindi Chamber of Commerce & Industry (RCCI) and other business communities are sponsoring this initiative.