Rawalpindi Development Authority (RDA) has issued notices to four marketing companies for illegal advertisements of illegal housing schemes. Further, they took the action on the directives of DG Muhammad Saif Anwar Jappa. They made it mandatory for marketing companies to remove all illegal advertisements immediately. The news RDA sends notices to four marketing companies is an admirable step.

Building a better city through authorized housing projects – RDA takes action against illegal schemes

The Metropolitan Planning and Traffic Engineering (MP&TE) Directorate of the RDA issued notifications and instructed the marketing firms to stop advertising the projects of the housing plans that were not authorized, an RDA spokesman said on Saturday. According to him, the DG had instructed authorities to act against illegal housing scheme advertisements. Moreover, the sponsor must obtain prior approval from the Authority before advertising any such projects. Violating these rules could result in legal action against the sponsor.

Further, he claims that without the authority’s prior approval, a sponsor cannot publicize the sale of plots or housing units in print, electronic, or any other medium.

Protecting the public from fraudulent housing schemes – RDA takes strict legal action against unlawful promoters

To safeguard the public from fraud, the RDA has a strong commitment to pursuing rigorous legal action against businesses that promote unlawful housing plans. A project cannot be considered acceptable or legal unless it receives a No Objection Certificate from RDA Rawalpindi. Further, the marketing firms were deceiving the public and they were financing illegal projects. They give companies strict warnings of legal consequences if they do not stop their illicit housing scheme advertisements. The DG has ordered authorities to take action to halt publicity campaigns in electronic media. 

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Moreover, Jappa also advised people to cooperate with the authorities and abstain from financing fraudulent real estate projects.

Further, he said that the RDA website is a trustworthy resource for finding out the information regarding approval of housing developments and that they set a desk to help the general public.

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